Wednesday, July 10, 2013

Kentucky for Kentucky

Kentucky kicks ass

all images via Kentucky for Kentucky

Dissatisfied with the Kentucky state slogan, Unbridled Spirit,  Kent Carmichael, Griffin VanMeter, and Whit Hiler (friends and Native Kentuckians), took it upon themselves to re-brand the state in what might be my favorite act of renegade marketing ever.  After thinking long and hard about what made their motherland so great, they came to the conclusion that Kentucky just kicks ass, plain and simple. There was nothing else to it.  So, they took to the streets to spread the word, and people took notice.  These guys have an eye for design, a penchant for history, and plenty of humor.  Check out their ads below or browse their shop here:

Abe Lincoln: I Hope To Have God On My Side, But I Must Have Kentucky

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